About

I am a New York-based VP Group Design Director with 15+ years of experience leading local and remote cross-discipline teams to craft compelling B2C and B2B communications that drive brand engagement and business results. My expertise spans branding, design systems, information architecture, editorial design, packaging, marketing, and user-centric design across multiple platforms.

A hands-on and committed leader, I immerse myself in daily operations, fostering collaboration and a strong team dynamic. Having worked across diverse cultures and markets throughout the Americas, I bring a fresh, adaptable perspective to every challenge. Passionate about design excellence, I leverage creative vision, strategic thinking, and problem-solving skills to deliver impactful communications that help clients achieve their goals.

Expertise

• BRAND/DESIGN AUDITING

• BRANDING

• DESIGN SYSTEMS

• UI/UX

• CRM

• PRINT & DIGITAL CAMPAIGN

• PACKAGING

Skills

• CONCEPTUALIZATION & EXECUTION

• CROSS-FUNCTIONAL TEAM LEADERSHIP

• DESIGN MANAGEMENT

• PROJECT MANAGEMENT

• PRESENTATION & STORYTELLING

Clients